• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

MarketingInquiry

Page history last edited by PBworks 18 years, 1 month ago

Pragmatic marketing inquiry is a simple process that follows the scientific method. It's about as old as Aristotle.

 

It's mostly useful for providing structure in situations that are inherently difficult to structure. Marketing strategies can be difficult to structure. This approach is meant to force marketers to define, research, compare, test, and revise their hypotheses.

 

Whether or not you agree with me that marketing strategy is the core of any sustainable business plan, you will probably agree that it's good to encourage marketers to test their theories.