Pragmatic Marketing Inquiry
BurningQuestion-- The perceived need that we're working to resolve.
EarlyHypothesis -- What's our initial proposed service offering.
DataCollection -- Listing and linking sources of market information.
AnalysisAndSynthesis -- Conclusions drawn from market information.
MidCourseCorrections -- Documenting and explaining changes to the early hypothesis.
RevisedAnswer -- Current consensus on the service offering.
EmergentTactics -- Methods that will be used to deliver the answer.
What is this MarketingInquiry business?
Crafting a Brand Narrative
Ritual Roasters is willing to extend their brand.
- This would go to our ability to hype it. Value of attaching their name to a hotbed of new ideas.
- Sponsorship dollars are perpetual and involvement is critical from a branding perspective.
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