I just did a City CarShare rental last night, and thought it might be
interesting to look at what I did and why, based on the capabilities of
the tragedy-of-the-commons-prevention system and the incentives in
place, as an analogy (not exact) to SimplySeating and similar
shared-resource-reservation-and-allocation systems.
1. I was on BART in SF last night at 6:10 PM, heading East through the
transbay tube, when I realized that I had to get to the Berkeley Marina
to help videotape an event very quickly, too quickly to rely on a bus
connection. I could take a cab (there's always a bunch at the closest
station, North Berkeley), but that would cost a bunch and I'd have the
return trip to worry about.
2. I got off at West Oakland (needed to change trains anyways) and
called CityCarShare, which I pay $10/month to be a member of. I didn't
have the reservations line in my cellphone, so I called their main #
and their voicemail referred me over. I used an interactive voice
response (IVR) system to log in and request a rental at the North
Berkeley "Pod". I said "Toyota Prius" since there are two parked there.
The system informed me that they were tied up 'til after 8:30, but the
Honda Element was available right away, at a slightly higher price
($6/hr plus mileage instead of $4/hr). I reserved it starting at 6:30
for three hours; if I had been more efficient I would have requested
the reservation start at 6:45, since the system automatically builds in
a 15-minute pre-arrival cushion, that way I wouldn't be paying for any
minutes before my arrival. Total time: 2 minutes on the phone; on the
web, it's doable in seconds.
Oh, I also could have reserved a car right at West Oakland BART, but
then I'd have to deal with traffic getting through there maze, mileage
charges roundtrip (45 cents/mile, including gas and insurance and
maintenance), plus then would have to take BART home to North Berkeley
later on.
3. 15 minutes later, my Richmond train arrived North Berkeley BART. I
walked outside, held up the keyfob on my keyring to the car there, got
in, and drove off, getting to the event just in the nick of time. My
phone showed an incoming text message including the reservation details
and the emergency and reservation-extension phone #'s.
4. The event ran a little long. Knowing that there were big $ penalties
for not returning a car on time (to avoid inconveniencing anyone else),
and that I might go beyond the 15-minute grace period. I called the IVR
at 9:24 and extended my reservation block of time by 15 minutes, which
I could do because nobody else needed it. Doing so allowed me to drop
off a famous artist (creator of the Berkeley and Ashkenaz Peace Walls)
at her home and not rush.
5. On my way back, at 9:54, I noticed that the tank was close to
half-full. City CarShare policy is: if the tank is less than
half-empty, you fill it up (at their expense, but with your time
on-the-clock). I didn't want to get dinged with a penalty (while
driving down the hill, the needle appeared to be on the other side,
i.e. half-empty), so I drove past the BART station to the corner gas
station and called to extend my reservation another 15 minutes to take
care of that, and then perhaps drop off all my gear at home which would
allow me to walk home. However, the IVR said the vehicle was reserved
starting at 10, so an extension would not be possible, and the
penalties for returning late when someone else has reserved the car are
an order of magnitude greater -- they will use these fees to offset
paying for someone's cab fare or alternative rental if the vehicle is
not there when they show up for it. So I pulled a quick U-turn and
zipped back, in order to drop the vehicle back in its parking space
within the grace period, at 10 o'clock on the dot, locking the car with
my keyfob pressed to the window sensor (RFID) to sign out.
The AC Transit bus that goes to my front door was there and due to
leave at 10:10, so I wouldn't have to carry all my gear walking the
whole way home (half a mile), so I hung out and noticed that whoever
reserved the car next didn't show up right away; perhaps they had
cancelled within the 15-minute cancellation grace period, or just
reserved it ahead of their arrival. Both of the Priuses were back in
their slots, awaiting the next customer. I used my TransLink card to
pay my bus fare without even reaching into my pocket.
Raines
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